In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Cityweb.in is an Internet-based graphic design agency specialized in designing corporate identities for businesses. We have been working in corporate identity design since 2002, with thousands of clients all around the world.

A “corporate identity” is a concept that groups everything that makes (or should make) your business unique. And a professionally designed corporate identity results in a much profitable marketing: a cohesive look in all your communication is vital for building trust in your prospective’s minds and so, increase conversion ratios.

Corporate identities evolve through time, and new pieces of communication will be incorporated frequently, following certain guidelines of style. The guidelines are what we call “corporate identity” and should make your business unique, highlight your strong points and convey a clear and convincing message.

A corporate identity template is a set of pre-designed objects which determines the style of any company. Our corporate identity package usually includes the following items: logo, standard letterhead, envelope and business card layout.

Everything you wanted to know about creating a better corporate identity

A corporate identity is, put simply, a symbol. It can be as simple as a color scheme (eg. Orange and Blue widely used in most of AOL’s advertising) or a word written a certain way. (eg. “Sony” written in those narrow, classy letters) or a picture. (eg. The Ship for Old Spice Aftershave.) These physical images are often associated with the “image” of the company behind them. They are often designed with a certain motive. User Friendly for AOL, Sleek and High Tech for Sony, and Manly and Sturdy for Old Spice.

This is the basic idea of a corporate identity. When you see those images, not much else comes to mind. There are well recognized and those color schemes, images, and words have been effectively used to bring those particular companies to mind.

About choosing a corporate identity design

Why do corporate identities work? Why does 3 stripes and a word make us want to trust a company to sell us shoes? The answer is because it is effectively marketed. The image is unique enough to know that it is Adidas, but not overly blatant or complex.

The question, though, is what makes for a good and effective corporate identity?

First, it has to be recognizable enough to saturate a market. Something hard to make out, fuzzy, too long, unmemorable, ordinary, or too similar to other identities in that market just won’t do the trick. Here are a few things you should think of: is it legible? Can it be recognized from a little distance? Will it stand out on a page? Does it put forth the kind of image you want? Does it look good in black and white? (you might not always want to pay for color) Can you legally protect it? Is it simple? The more complicated it gets, the larger it will have to be to be recognizable. Your logo can find its way on to a box, or onto a letterhead, or maybe onto a billboard. Can it be seen and understood from all these perspectives?

Do you have a slogan for your product or brand name? How does it match up? Is it memorable, simple, expressive and does it carry the image you want to send? These are all parts of an effective corporate identity. And they very well might make or break your marketing strategy.

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